Beskrivning
Swedes grow up playing with Brio toys. They take a Läkerol for a sore throat. They drink Ramlösa or Pommac when they’re thirsty. They wash with Barnängen soap. They light Liljeholmen candles when the nights draw in. They spring clean with Electrolux vacuum cleaners. Swedish Classics. An ocean of possibilities. A well – loved range of fun offerings that inspire real passion. Year in, year out. This book offers a small selection of Swedish classics, drawn from a large number of equally fantastic objects. What they all share is quality, history, and the spirit of invention.
Swedish Classics is at heart a book of photographs , and illustrates each item’s origins and background: what society was like , what people needed , the spirit of the age . . Behind all the classics you find the stories , the personal destinies , and the venturesomeness that led to great success . Each of these ideas , dreamed up so long ago , is still a familiar part of Swedish daily life . That’s what makes their stories so fascinating . As well the basic facts about the companies in volved , we have included some more detailed re sources for readers who wish to dig deeper into the story of these Swedish brands , beyond the sketches given here.
