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Kranz, Jonathan ”Writing Copy For Dummies”

75 kr

Most other books on copywriting assume that the reader wants to be a copywriter; that assumption doesn’t apply here. I wrote this book for people who don’t want to write, but who need to write or review copy as part of their job or business responsibilities. Although those interested in the profession will find help in these pages (and even career tips in Chapter 19), Writing Copy For Dummies is primarily for entrepreneurs, professionals, businesspeople, office workers, and managers who need a fast, fun, and easy-to-understand guide that takes you through every step of a successful copywriting project

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This work offers tips on writing to consumers and business-to-business, and create captivating, results-oriented, sales-generating copy. Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. In this work, discover how to: write compelling headlines and body copy; turn your research into brilliant ideas; create motivational materials for worthy causes; fix projects when they go wrong; and, land a job as a copywriter.


Vikt600 g
Dimensioner190 × 235 mm