Kranz, Jonathan ”Writing Copy For Dummies”

Most other books on copywriting assume that the reader wants to be a copywriter; that assumption doesn’t apply here. I wrote this book for people who don’t want to write, but who need to write or review copy as part of their job or business responsibilities. Although those interested in the profession will find help in these pages (and even career tips in Chapter 19), Writing Copy For Dummies is primarily for entrepreneurs, professionals, businesspeople, office workers, and managers who need a fast, fun, and easy-to-understand guide that takes you through every step of a successful copywriting project